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Article published 29 juin, 2017 at 19:24 in category : ALL NEWS, Beauty, FAVORITES, MAKE UP, NEWS


Since the launch of Liquid Matte Lipsticks (which are all the rage on Instagram) OOBMAG tested LIME CRIME Make up, they get our attention. 

(to tell the truth, all Lime Crime cosmetics are mortal! We love their universe! )

OOBMAG tried several alternatives… A liquid matte richly pigmented in original or metallic version, called VELVETINES

and another product, a creamy lipstick, available only with metallic matte effect, called PERLEES.




Founder, CEO and owner of Lime Crime Makeup, Doe Deere is a rebel at heart. Ever-changing, self-proclaimed Unicorn Queen is at the core of everything she does.

Her unique vision and irrepressible love for color have captured the attention of millions of fans worldwide. Her personal values —such as always being cruelty-free— permeate the brand.

Doe launched Lime Crime Makeup two weeks before Halloween in 2008, in an attempt to find cosmetics that matched her colorful, eccentric wardrobe. In 2009, Lime Crime introduced Unicorn Lipsticks, a radical range of lip colors with a sparkling unicorn on the packaging. Velvetines followed in 2012, putting the liquid lipstick craze on the map.

Doe oversees all product development with her Unicorns in mind, our followers being the biggest source of inspiration! A highly regarded influencer in the beauty community for refusing to quit her daydream, Doe encourages other aspiring entrepreneurs to do the same.





Their Mission :


Lime Crime’s mission is to revolutionize makeup, from the way you shop for it to the way it makes you feel. As one of the first digitally-native beauty brands, Lime Crime has become a cult favorite and leader in the social + digital space. They set trends that take the internet by storm – while setting new standards for performance and quality. From their trail-blazing beginnings, they have changed the face of beauty with category firsts other brands have raced to imitate. (Who ever dreamed the blue Unicorn lipstick would become a mainstream must-have?)

They want you to express yourself unapologetically, so they create kick-ass products you can create looks with as individual as your moods. Whether you’re looking for a new go-to color or a special occasion sparkle, their collections are designed to put the perfect shade – and a smile! – on your face.

Lime Crime is certified Vegan & Cruelty-Free by PETA & Leaping Bunny.





VELVETINES, the ORIGINAL Liquid Matte inspired by rose petals


The liquid matte became a basis. Rose is the favorite flower of Doe Deere.

As a child, she was used to cutting petals to put them on her lips. Rose is the inspiration for VELVETINES collection.

The hyper-pigmented formula is infused with vanilla giving an exciting smell to your lips, with at the same time a matte effect, without transfer and holds for several hours.

45 colors is on the site, you have a very wide choice!

Which one to choose between Black Velvet, True Love or Wicked..





TIPS: Apply lip balm 15 minutes prior; pat off excessive oils with a tissue. Apply Velvetines directly to lips (use a lip brush to refine edges). Remove at the end of the day with waterproof makeup remover or oil.


VELVETINES keeps all qualities and comfort of their formula to become METALLIC MATTE!!

Discover the metallic matte effect on your lips!

An innovation in make up world,  we saw it everywhere on Web !
There are only to take yours.

13  metallic matte colors are already out, we love them all !!!

Discover how OOB Team used VELVETINES lispticks on our website.

For a shooting, Halloween, or daily use… It’s your turn, be creative !!


OOBMAG is in love with PERLEES lispticks too, a lipstick that bridges the gap between metallic and matte.

Discover them HERE !!



Official Website: Lime Crime 



© Juliette Lopes

Set design : Devi Boscolo-Thiounn




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