FENTY BEAUTY BY RIHANNA, the new must-have
Rihanna decided to start a beauty aventure.
Fenty Beauty By Rihanna is THE new make up brand of 2017.
Few months ago, Rihanna confirmed that she was planning on launching a beauty line, Fenty Beauty By Rihanna. Kendo, a LVMH division confirmed that it has landed a deal of 10 millions dollars with the singer.
David Suliteanu, the CEO of Kendo is very excited about the project: “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We’re aiming for the stars.”
Rihanna is not a newcomer in beauty world. She has launched 7 perfumes and worked with the famous brand M.A.C for « Riri Hearts M.A.C. » and « Viva Glam Lipstick » .
Nothing was confirmed but Sephora could be the place you could find Fenty Beauty By Rihanna!
Now, you just have to wait…
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© Denis Leupold
Devi for OOB Magazine